Reading notes

by D. C. Toedt on February 8, 2010

  • Athletes’ Scandals Spark Interest in Endorsement Insurance – NYTimes.com
    "[T]he stock prices of the seven publicly held companies that have or had sponsorship deals with [Tiger Woods] lost $12 billion in market value in the month after Woods’s statement in December that he was taking a leave from golf …." Companies are increasingly seeking to buy insurance to cover potential lost sales when this happens; the insurance gets more expensive as the morals clause gets more specific.  (HT:  Contract Alchemy http://bit.ly/bulDjb)

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